Web design and growth notes ✦
Short, practical guides on the decisions behind a website that brings inquiries: scope, cost, SEO, content and paid campaigns.
All articles
Every guide is published in English and Spanish.
How to choose a web designer in Nicaragua
A written scope, copy that explains the offer and a site you control. These are the questions that separate a serious proposal from a cheap one.
Guide — Web designLanding page or full website: which one?
One page is not a smaller version of a website. It is a different tool for a different job, and the choice depends on how many decisions your customer has to make.
Guide — Web designHow long does a website take to build?
The honest answer: it depends less on the design than on how fast the content and the approvals arrive. Here is what each phase actually needs.
Guide — Paid campaignsFacebook and Instagram ads for small business
An ad buys attention; it does not create demand on its own. This is what a campaign is made of, and what it can and cannot promise.
Guide — Paid campaignsGoogle Ads or Meta Ads: which one first?
One answers someone who is already looking. The other interrupts someone who is not. Which one you start with depends on how your customer buys.
Guide — Web designWhat a clinic website needs to have
A patient is deciding between you and someone else. The site either answers the questions they have at that moment or it sends them to the next search result.
Guide — Web designWhat a travel agency website must show
Nobody buys a trip on the first visit. The site has to make the itinerary, the requirements and the person behind it believable enough for a second visit.
Guide — SEOLocal SEO in Nicaragua: how to show up
When someone searches your service in your city, Google chooses between your profile, your site and your competitors'. Most of that work is not technical.
Guide — Web performanceWhy your website is slow (and how to fix it)
It is almost never the hosting. It is usually the weight of what you are sending to a phone on mobile data, and it is measurable in an afternoon.
Guide — ContentWhat to post on social media for a business
Four kinds of post, published on a schedule you can keep. The problem is rarely the algorithm; it is that the account has nothing to say every week.
Guide — MeasurementHow to measure whether your site works
You do not need a dashboard with forty graphs. You need four numbers, checked in the same fifteen minutes every week.
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