Complete every field
Category, hours, service area, phone, website, payment methods, description. Profiles with all the fields filled are trusted more than empty ones.
Guide — SEO
Local SEO: how to show up in your city ✦
When someone searches your service in your city, Google chooses between your profile, your site and your competitors'. Most of that work is not technical.
/ First
Start with your Google profile
Before the website, the free profile is what most local searches show first. It takes an afternoon and it is the highest-return work in local SEO.
Real photos, updated
The place, the team, the work. A handful of honest photos beats fifty stock images, and new ones signal that the business is active.
Answer reviews
To the good ones and, carefully, to the bad ones. A reply to a complaint is read by every future customer who checks.
Post updates
Offers, new services, seasonal hours. It is free visibility on the same search results page.
/ The site
What the website has to do its part
One page per service. A page named after what you sell can appear for that search; a homepage that mentions everything appears for nothing.
The city in the right places. Title, description and heading, written naturally. Not "best in the country" repeated twenty times, which is what makes a site look like spam.
The same details as your profile. Name, address and phone identical in the site, the profile and the directories. Differences confuse both people and search engines.
Fast, on a phone. Most local searches happen on mobile data. A page that takes eight seconds to load loses the visitor before the content is read.
/ Patience
What local SEO cannot do
Honest expectations, so you do not pay for magic words.
It is not instant
Changes take weeks to show, and competitive terms take months. Anyone promising first place in days is describing an experiment on your business.
It cannot fix a bad service
Reviews follow the experience. No profile optimisation survives a business that does not answer the phone.
It does not replace advertising
SEO brings people who already search for you. Ads reach people who do not know you exist. They do different jobs.
It is not a one-time task
Hours change, services change, reviews keep arriving. Local presence is maintenance, not a project with an end date.
/ Keep reading
Read next
Being found, measured honestly.
Profile improvements usually show up in a few weeks; competing for a term with established businesses takes months. It depends on the market, not on a formula.
No. The map results come from the profile and the site. Ads add visibility above them, and they are optional.
We can set up the flow so customers leave reviews after a good experience and we can help you answer them. Buying reviews or writing them ourselves would break the trust we are trying to build.
You can appear with just the profile, but a site gives you pages for each service, which is what lets you compete for specific searches instead of one generic term.
Next step
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Tell us what isn't working. We'll answer with what we'd do, what it costs and how long it takes.