What exactly do you treat?
Named services, not a slogan. "Aesthetic medicine" means nothing; the treatment map does. Order it the way a patient looks for it, not the way the clinic is organised internally.
Guide — Web design
What a clinic website has to answer ✦
A patient is deciding between you and someone else. The site either answers the questions they have at that moment or it sends them to the next search result.
/ Patient questions
The five questions a patient always has
If the site does not answer these clearly, the patient writes to someone else or asks all of them by message.
Who is going to see me?
Name, specialty and credentials of the professional. A face and a real CV build more trust than any adjective.
Where are you and when can I go?
Address with a map, hours, whether there is parking, and which areas you cover if you serve more than one city.
How much does it cost?
A range or the logic of the price removes the fear of asking. If prices vary, say what they depend on: session count, materials, complexity.
How do I book?
One obvious action: WhatsApp, a form or a phone number. If a patient has to look for how to contact you, they usually do not.
/ Trust
What builds trust before the visit
Real photos of the place and the team. Stock images of smiling models make a clinic look like every other clinic. A photo of the actual room tells the truth about hygiene, size and care.
Explained treatments, in plain language. What it is for, how many sessions, what to expect afterwards and what the recovery looks like. Not for the doctor: for the patient who is comparing.
Clear policies. Cancellations, payment methods, financing if you offer it, insurance you accept. Each one removes a reason to hesitate.
Answers to the awkward questions. Does it hurt, how long does it last, what happens if I do not like it. Written honestly, they close more appointments than any discount.
/ Mistakes
What makes a clinic site lose patients
These are the most common issues we find when a clinic asks why the site does not bring enquiries.
A contact form that goes nowhere
Nobody checks that inbox. If the message does not reach WhatsApp or an email someone reads daily, the enquiry is lost.
Everything behind a gallery
A site that is only photos and a phone number cannot answer questions, and it is invisible in search results.
Sliding banners with four messages
Each slide gets a fraction of attention and none of them is read. One clear promise works better than four rotating ones.
Hidden prices as a strategy
Not publishing a price is a decision; hiding the logic of the price is a barrier. Explain what it depends on and the enquiry arrives with fewer doubts.
/ Keep reading
Read next
Clinic and practice sites, and the decisions behind them.
Publishing exact amounts is optional; explaining what the price depends on is not. A patient who understands the logic asks a concrete question instead of leaving to compare silently.
They can, with a booking tool connected to the calendar, or simply by WhatsApp if that is how the clinic actually works. The system has to match the real front desk, not the other way around.
If you answer the questions patients ask you every day, yes: it saves time at the front desk and gets found in search. If it is going to stay empty, it is better not to have one.
The content is reviewed by the professionals before publishing: they confirm what each treatment involves and what cannot be claimed. We organise and write it; they validate it.
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Tell us what isn't working. We'll answer with what we'd do, what it costs and how long it takes.