Proof
Work in progress, finished projects, the before and after of a real job. It is the closest thing to a review, and it is the easiest to produce with a phone.
Guide — Content
What to post on social media ✦
Four kinds of post, published on a schedule you can keep. The problem is rarely the algorithm; it is that the account has nothing to say every week.
/ The mix
Four kinds of post that work
Not four posts a day: four categories you rotate. Two or three a week is enough to stay present and honest.
Teaching
Answer the question you are asked every day. What it costs and why, how long it takes, what people get wrong. It saves time at the counter and it is what people save and share.
The people
The team, the place, how the work is actually done. Faces are remembered; logos are not.
The offer
What you sell, who it is for and how to ask. One post in ten should be this, and it should be concrete: what it includes, when it is available.
/ Schedule
Something you can actually keep up
Plan a week at a time. A rough monthly calendar is better than a perfect one that lasts three days. Two or three posts a week, plus replies, is a real presence.
Batch the production. Photograph five jobs in one session and you have a month of proof posts, instead of photographing nothing because the day was busy.
Write the first line last. The first line decides whether the rest is read. Say what it is about, without teasing.
Reply, always. The comment is the conversation. An account that ignores questions teaches people to stop asking.
/ Stop doing
What to stop posting
Each of these costs time and returns nothing measurable.
Good-morning graphics with a motivational quote
They do not talk about your business and nobody remembers them. Replace with one photo of real work.
Reposts of news that has nothing to do with you
It fills the calendar and dilutes what the account is about.
The same offer every week
Repetition without new information stops being a reminder and becomes noise.
Posts asking people to share
Asking for the favour replaces the reason to share. Give something useful instead.
/ Keep reading
Read next
Content, measurement and the system behind them.
Two or three times a week, consistently, is better than every day for a week and then silence. Consistency is what builds recognition.
No. Two networks done well beat five abandoned profiles. Choose where your customers already are: for many local businesses that is Instagram and WhatsApp, and that is enough.
Either. We can plan the calendar and write it, or work from your photos and notes. What matters is that something real gets published every week, not who types it.
It builds recognition and trust, but it is rarely enough on its own for a business nobody knows yet. That is why content is one part of the system, not the whole answer.
Next step
Let's talk about
Let's talk about
your project
Tell us what isn't working. We'll answer with what we'd do, what it costs and how long it takes.