A landing page: 2 to 3 weeks
One offer, one page, one measurable action. Writing the copy takes as long as the design, so the earlier the content is ready the faster it goes live.
Guide — Web design
How long does a website take? ✦
The honest answer: it depends less on the design than on how fast the content and the approvals arrive. Here is what each phase actually needs.
/ By project
Typical timeframes
Estimates assume the content arrives on time. When it does not, the calendar moves, not the design.
A standard site: 4 to 8 weeks
Structure, copy, design and build, plus the contact channels and analytics. Most of the calendar is spent on content and review rounds.
Bilingual or catalogue: 8 weeks upwards
Every extra language duplicates the structure and needs translation and review. A catalogue or a booking flow adds data, rules and testing.
A platform or a custom system: 3 months upwards
Users, roles, payments, integrations and data migration. These projects are planned in stages and each stage is released and tested.
/ Phases
What each phase needs
1. Definition. Who buys, what they ask before paying, which services matter and what the site must make easy. This is a conversation, and it is the phase that saves the most time later.
2. Content. Texts, photos and the real information: hours, prices or ranges, coverage, policies. If the copy does not exist, it is written here, and this is where most projects slow down.
3. Design and build. Structure first, then the visual language, then development. Review rounds happen here, with the site running so you can click through it.
4. Launch and measurement. Domain, SSL, forms, WhatsApp, analytics and conversion tracking, then a short period of fixes after real visitors use it.
/ Delays
What usually delays a launch
None of these are technical problems. They are decisions waiting for someone.
Content that arrives late
The most common cause by far. Photos in a chat, text promised for next week and numbers that still need confirming.
Too many reviewers
Feedback from five people at once cancels itself out. One person collects the comments and sends one list per round.
Changing the scope mid-project
Adding a store, a second language or a booking system after the design is approved restarts the work. It can be done, but as a new stage.
Waiting for the perfect copy
A site that explains the offer clearly and launches is worth more than a perfect version that never goes live. It can be improved with real visitors.
/ Keep reading
Read next
Timing, cost and the decisions that shape a project.
Guide
What moves the cost of a website
The eight factors that change the scope and the number.
GuideHow to choose a web designer
Scope in writing, ownership of the domain and what happens after launch.
CaseSavanna International School
A bilingual school site organised by programme, admissions and campus.
Only if the content, the logo and the decision makers are ready on day one. What takes time is not typing the pages: it is writing and approving what they say.
Content on the agreed date, one person who approves, and quick answers to the questions that come up during the build. Everything else is on our side.
Yes, when writing is part of the scope. If you supply the copy, the project is shorter but the start depends on when the copy arrives.
After the content is approved, the domain points to the new site and the contact channels are tested. We agree on the launch day in advance so nothing catches you by surprise.
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